Distribution built for trade,
connected end to end

Deliver products efficiently through warehousing, logistics coordination and nationwide trade fulfilment.

Services

• Nationwide Distribution
• Warehousing
• Logistics Coordination
• Retail Supply
• Dispatch Management
• Inventory Flow
• Trade Fulfilment

Supply trade at scale through protected pricing, reseller networks and long-term commercial partnerships.

Services

• Trade Accounts
• B2B Supply
• Reseller Network
• Bulk Supply
• Commercial Partnerships
• Wholesale Strategy

Grow across digital channels including marketplaces, DTC and online retail partners.

Services

• Direct-to-Consumer
• Marketplace Management
• Listings Optimisation
• Marketplace Growth
• Online Retail Partnerships
• Conversion Strategy

Win and hold shelf space across pharmacy, health and beauty, independents and national accounts.

Services

• Pharmacy
• Health & Beauty Retail
• Independent Retail
• National Accounts
• Retail Expansion
• Product Placement
• Retail Relationships

Launch international brands into the UK with a clear route to market, pricing and positioning plan.

Services

• Route to Market
• UK Launch Strategy
• Market Access
• Localisation Support
• Pricing Strategy
• Product Positioning
• Commercial Entry Planning

Build long-term brand value through positioning, range expansion and commercially led growth planning.

Services

• Brand Positioning
• Commercial Strategy
• Product Expansion
• New SKU Development
• Bundle Creation
• Assortment Planning
• Growth Planning

Drive awareness, demand and conversion through performance-led campaigns, content strategy and customer engagement.

Services

• Performance Marketing
• Meta Advertising
• Google Ads
• TikTok Marketing
• Email Marketing
• CRM Campaigns
• Influencer Campaigns
• UGC Strategy
• Promotion Planning
• Brand Awareness Campaigns

Build the digital foundation with websites, e-commerce systems, SEO, GEO and conversion-focused experiences.

Services

• Website Design
• Website Building
• E-Commerce Development
• Shopify / WooCommerce
• Landing Pages
• Conversion Rate Optimisation
• SEO
• GEO / AI Search Optimisation
• Analytics
• CRM Integration
• Email Automation
• Product Catalogue Setup

Make decisions from evidence with competitor, pricing, category and consumer trend research.

Services

• Competitor Analysis
• Pricing Intelligence
• Consumer Trends
• Category Research
• Market Opportunity Analysis
• Product Research
• Data-led Insights

Open, grow and keep commercial relationships through structured business development and account care.

Services

• Business Development
• Retailer Outreach
• Distributor Management
• Account Management
• Pipeline Development
• Forecasting
• Relationship Management

Make products sell on sight with photography, video, marketplace imagery and brand-consistent design.

Services

• Product Photography
• Infographics
• Marketplace Images
• Video Content
• Social Media Content
• Graphic Design
• Copywriting
• A+ Content
• Packaging Creative
• Brand Assets

Keep orders moving with 3PL, pick and pack, prep, stock control and dependable dispatch.

Services

• 3PL Services
• Pick & Pack
• Labelling
• Multipacking
• FNSKU Preparation
• Returns Handling
• Stock Control
• Order Processing
• Dispatch Support

Lanson Group is a UK-based wholesale, distribution and market development company specialising in healthcare, pharmacy, medical, personal care and consumer brands. It brings wholesale, distribution, market development and a growing brand investment arm together so brands can approach the UK with clearer context and more considered channel decisions.

Lanson Group takes healthcare and consumer brands to market in the UK: it distributes and wholesales their products, supports e-retailer and ecommerce channels, develops retail presence, guides UK market entry, builds long-term brand relevance and supplies the market intelligence that informs it all. It also has a foot in growing brands in the UK, with a specialist dedicated section on its shop that uses SEO, GEO and market potential to identify and accelerate products with real upside.

Lanson Group works with brands and trade customers across healthcare, pharmacy, medical, personal care and consumer markets, and works closely with marketing agencies that have specialist expertise across both brand and trade sides.

Yes. Lanson Group offers trade accounts with protected wholesale pricing for appropriate businesses. The process runs from trade enquiry through account onboarding, order fulfilment and ongoing trade support. Contact the team to discuss whether a trade account is right for your business.